Andrey Igorevich Titov's apartment building stands at three lanes at once — Kalashny, Nizhny and Maly Kislovsky. The construction of the building in the constructivism style began in 1912. But only a year later, part of the house collapsed. The locals immediately thought that it was not for nothing, because the house is going to be built on the site of the church, so it's right for the builders, no one will be moved here now. In 1923, the building was transferred to Mosselprom, an association for the processing of agricultural products.

The eight-story house was built by engineer Vladimir Dmitrievich Tsvetaev. The tower, which stood on the corner, was created from reinforced concrete by Arthur Ferdinandovich Loleit.

The first floor was given to flour warehouses and the administration of Moscow grocery and beer shops, and Mosselprom itself was located upstairs. The first thing people saw when approaching the house was masterfully made advertising. On the cornice there is an inscription “Mosselprom”. The inscriptions on the whole building created logical contrasting pairs: yeast-cigarettes, beer-waters, chocolate-cookies. Vladimir Mayakovsky's phrase was also walking along the wall: “nowhere except in Mosselprom.”

The building owes its design to artist Alexander Rodchenko and poet Vladimir Mayakovsky. In 1923, one began to write for Mosselprom, and the other to paint. The characteristic cobalt and light green colors appeared just then, and the first advertisement written in Mayakovsky's characteristic syllable was the advertisement for Ira cigarettes: “We only have cigarettes left from the old world” Ira.”

The inscriptions that adorned the building were made directly on the brick walls, and still lifes were nailed on plywood boards. In 1937, along with Mosselprom, advertising also died. Residents moved into the building. Viktor Vladimirovich Vinogradov, a well-known Russian literary critic and linguist, spent five years here, from 1964 to 1969.

In 1997, advertising was restored. First, the wall was plastered, and then painted: acrylic on turpentine was used. Even if the temperature drops to -50°C, Mosselprom's advertising will still stand out brightly on the gray wall.